In 2019, four Egyptian tech entrepreneurs ventured into the world of e-commerce. Their startup has been growing rapidly, and they have now secured $6.75 million in funding to expand across the MENA region, enhance their tools and data analytics, and strengthen their team.

Taager is an e-commerce platform developed by a Cairo-based startup. Founded in 2019 by Abdelrahman Sherief, Ahmed Ismail, Ismail Omar, and Mohammed Elhorishy, it offers online sellers a comprehensive solution, including logistics services such as warehousing and shipping, as well as an online marketplace to host their products, making it easier to connect with customers.

Earlier last week, it raised $6.75 million to support its growth. “Taager has created its own category, which means we have had to spend the past five years building social commerce fundamentals from the ground up. In the past two, we have refined the business, becoming more capital efficient, scalable and improved our core unit economics. Now it’s time to scale. We have laid the groundwork to enable us to grow five times within the next few years,” explains Mohamed Elhorishy.

Available exclusively on Android, Taager has been downloaded over 100,000 times, according to Play Store data. Leveraging AI and data science, the platform offers transparent pricing and an optimized product selection process, empowering sellers to focus on business growth while Taager manages operational complexities.

The startup is active in Egypt, the United Arab Emirates, Saudi Arabia, and, more recently, Iraq. To date, it has served over 45,000 online sellers.

By Adoni Conrad Quenum,

Editing by Feriol Bewa