After its launch in 2017, the insuretech company struggled to gain ground in the South African market until 2021 when it suddenly grew by 200% in the first semester.

Pineapple is an insurtech solution developed by a South African eponymous startup. It allows users to purchase insurance policies online 

On its web and mobile (Android and iOS apps) platforms, the solution offers a multitude of insurance policies users can buy after they set up their Pineapple accounts. Among others, Pineapple offers insurance for cars, bikes, smartphones, fire, theft, leaks and floods, power surge, or accidental damage. 

Before subscribing, users can request and receive record time quotes and policy details, and benefits.  

In some cases, the insuretech offers discounts on some policies. For instance, if a car insurance subscriber travels less than 300 kilometers per month, he/she will get a discount that can go up to 30%.  

According to PlayStore data, the Android version of its mobile app has been downloaded more than 100,000 times. In 2019, the South African insuretech won the top prize in the annual VentureClash competition in the US. It was awarded $1.5 million, an amount that the executives invested in the development of the startup. Also, since its launch, it has raised some $9.1 million to support its growth. In July 2021, when it secured ZAR80 million in Series A round, it announced that in the first six months of the year, it grew by an unexpected 200%. 

Adoni Conrad Quenum