The entrepreneurs behind the solution first developed a price comparison app before deciding to set up a solution to connect users to good deals and special offers.

Fomo is a digital solution developed by a South African startup, founded in 2020. It allows users access to special offers in restaurants and various leisure places.  It uses geolocation features to determine the best deals, restaurants, and leisure spots closest to users. 

Users can access its services via its Android and iOS apps. Once they register, they have to grant access to their geographical locations, which is needed to determine the nearest places.  Some of the leisure places presented are museums, spas, paragliding, and horse riding destinations. 

“We created this app because we were sick of laying in bed on a Saturday or having a lazy Wednesday where we don’t want to cook dinner, asking the age-old question… where should we go for dinner? What exciting activity can we do today?”  the founders say. 

Apart from allowing its users to find good deals and visit leisure places, it allows the owners of the listed spots to reach a broader audience. Fomo, therefore, advertises businesses that craft special offers, instead of spending on sponsored ads and similar marketing strategies.  

The platform is seemingly a great success because, according to Playstore’s data, its Android app has been downloaded more than a hundred thousand times.  

In September 2022, the startup signed a partnership with Google to allow users to book or make orders directly from Google Search, Map, or Assistant. "This is a big step for FOMO as we look to increase accessibility for South Africans to make and manage their reservations at their favorite restaurants both on the app, as well as through Google Search or Maps, quickly and efficiently, further stimulating an ailing industry affected by COVID-19," co-founder Jax Marx said when the partnership was signed with Google.  

Adoni Conrad Quenum