Sierra Leonean Mosabi improves business and financial literacy

By : Adoni Conrad Quenum

Date : lundi, 24 octobre 2022 10:25

In Africa, access to conventional financing is most of the time difficult for SMEs and informal traders. Mosabi aims to facilitate that access and also improve its users’ business and financial literacy. 

Mosabi is a tech solution developed by a Sierra Leonean eponymous start-up. It helps entrepreneurs, mainly from the informal sector, access financial and business information to manage their business and money better.

“We [...] use visual and audio cues that can reach low-literacy users. Not only does our training help users build practical skills and increase their income, but our lessons and economic incentives are also specifically designed to drive behavior change,” explained Mosabi co-founder and CEO, Chris Czerwonka.

Through its video content, users can study many subjects, including entrepreneurship, business, and financial literacy. Mosabi also uses gamified quizzes, surveys, and conversational agents to enhance the way courses are delivered while considering participants’ literacy to adjust its contents and exams.

“We believe we are creating unique and tangible value from learning, for people excluded from traditional educational pathways, and placing the control back into their hands as we help them understand and improve their creditworthiness,” Chris Czerwonka says.

The startup claims more than 20,000 users in Sierra Leone, Ghana, Kenya, Liberia, Paraguay, and Senegal. According to Czerwonka, within five years, it plans to launch in 20 global south countries and emerge as the “worldwide training platform of choice for lifelong learning aligned with global sustainable development”  within ten years. To support its growth plan, it has already raised more than US$150,000. 

Its Android app is not on PlayStore, the official app store for Android devices, but, it has already been downloaded more than 10,000 times from APKCombo.

Adoni Conrad Quenum

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