In Africa, a huge number of residents do not have the payment means accepted by most European e-commerce platforms. Shopmeaway was created to allow these residents to easily buy what they want.  

Shopmeaway is an e-commerce platform developed by a Senegalese start-up. It allows users to easily purchase items on platforms like Amazon, Zara, and others. 

"In Senegal, people want to buy from sites like Amazon, Zara, and H&M, but they do not deliver to Senegal and very often do not accept payments from Africa. This problem extends to all of Africa, but also to Latin America and Southeast Asia," says Shopmeaway founder, Racine Sarr.

On Shopmeaway’s web platform, users can set up their accounts to make purchases. The solution acts as an intermediary to facilitate the purchase of anything -from clothes, electronics, and cosmetics to smartphones or computers- from any platform. It usually delivers them between six to ten days. 

It also allows local producers to set up virtual shops, where they can offer “Made in Senegal” products.  In 2018, it received €100,000 in financing from the Senegalese government, through the youth and women entrepreneurship support agency DER/FJ. The funds were used to diversify services but, for the time being, the startup is not talking about expansion. 

Adoni Conrad Quenum