Demand for big data is growing in several sectors given its ability to help improve efficiency. A Mauritian startup is using it to revolutionize SMEs’ marketing strategies. 

Rwazi is a digital solution developed by a Mauritian eponymous start-up. It allows companies to track their competitors using various data collected on the ground.

The startup behind the app was founded by Joseph Rutakangwa (photo, right) in 2018 in Mauritius. But, it is also operational in Uganda, Zambia, and Rwanda.

Thanks to its mobile app and its part-time staff, it collects data on various brands, markets, and sales points. The collected data allow its customers to monitor the evolution of competitors’ pricing strategies in real-time, after due registration. 

For Joseph Rutakangwa, “companies subscribe to activate the cycle where they want to optimize distribution.”  “For example, you are Coca-Cola, and you subscribe for us to provide you a live feed on the availability, visibility, and pricing of Coca-Cola versus Pepsi in Lagos, throughout the year. With this, you list and restock at speed to increase market share,” he illustrated.

In addition to giving clients the ability to track various data in real-time, real-time analytics and predictions allow the said clients to decide when to adjust their marketing policy. Rwazi employs more than 20,000 mappers in 50 countries in Africa, South Asia, and the Americas to perform reliable and relevant analyses for its clients. It also works with more than 500 companies. "We give small and medium-sized businesses [...] direct access to [...] customers’ psychographic details that can help [...] determine how to best serve them,” the startup explains on its web platform. 

Adoni Conrad Quenum