Positioned as one of the pioneers in the Rwandan ecommerce sector, the platform targets moms, busy people, singles, new residents, and the Diaspora.

Murakali is an e-commerce solution developed by a young Rwandan startup, enabling users to make purchases through its web and mobile platforms. Based in Kigali, the startup was founded in 2015 by Yvette Uwimpaye.

Its mobile app is available on iOS and Android, with over a thousand downloads. Users can create an account with their personal information and access the startup's services. They can purchase a variety of products online, such as household items, groceries, general food products, baby items, and more.

Uwimpaye describes Murakali's target audience as "moms, busy people, singles, new residents, the Diaspora that want to shop for their families living in Rwanda, and for organizations that need to shop for office consumables and office stationery."

The startup’s competitive edge lies in its ability to aggregate offerings from various retailers alongside its own inventory. This approach fosters a diverse product selection, giving customers access to a wider range of specialized shops within the Murakali marketplace.

It also provides a delivery service and has partnered with the American company DHL for international deliveries. While awaiting expansion to other African countries, Murakali already has customers outside Rwanda, including in Uganda, Kenya, and even beyond the continent in the United States and Switzerland.

Adoni Conrad Quenum