The informal sector is an important segment of the African economy. Yet, actors are most of the time left to fend for themselves for various reasons. In Angola, an entrepreneur has decided to digitize the sector with a virtual marketplace. 

Roque Online is a digital platform developed by Angolan eponymous startup founded in 2018 by Geraldine Geraldo. It is a virtual marketplace allowing traders to take their businesses to the next level. Its name is inspired by Roque Santeiro, a famous Angolan market active between 1991 and 2011. 

“Our focus is to help anyone compete effectively in modern society. Whether you’re an informal market vendor, small business owner, or a large distributor, you can download our mobile application and start registering your inventory so we can start monetizing it on our website or through our partners’ e-commerce channels,” the startup explains on its platform. 

The digital platform has a mobile app available on PlayStore and AppStore. To assess its services, users must first create an account and put up goods and services for sale. To boost the user base, the startup invites market women to offer their goods and services online. That way, it helps create additional income for the women, who were not aware of the existence of an online market where they could reach more clients. 

Roque Online has become a reference marketplace to buy almost anything and get them delivered. From food products to services, customers can access anything they want from informal traders. This allows small family businesses to expand their consumer base and adapt to the changing business environment. In 2019, the startup won the first prize at Seedstars Luanda.

Adoni Conrad Quenum