Across Africa, making a sustainable living from art is often a struggle, and Liberia is no exception. A local tech entrepreneur has decided to take on that challenge through technology. 

Prime Music Store, a digital platform developed by a Liberian startup, offers users the ability to stream and listen to songs by Liberian artists, regardless of genre or popularity. Founded in 2023 by Losine Victory Sanyon, Jr., the startup is headquartered in Monrovia and aims to revolutionize the music industry in the country.

“My company seeks to address the challenges faced by emerging music creators,” explains Sanyon, Jr. “Our goal is to offer a platform that empowers Liberian artists at the starting point of their careers. We’ve implemented transparent royalty structures to ensure artists receive a larger share of revenue, providing them with financial freedom to focus on their music without worrying about financial difficulties.”

Prime Music Store operates through a mobile app available on both iOS and Android, with over 100 downloads reported on the Play Store. After downloading the app, users can create an account by providing some personal information, granting them access to the platform’s music catalog.

Based on their preferences, users can download and listen to a variety of songs from their favorite artists for a fee. To do so, they must first load funds into their digital wallet, enabling them to purchase songs directly on the platform. From their dashboard, users can view their account balance and personal catalog. Downloaded songs can be organized into playlists within the app and played offline.

In 2024, Prime Music Store garnered recognition by winning third place in Liberia at the Orange Social Venture Prize for Africa and the Middle East. 

Adoni Conrad Quenum