During the Covid-19 pandemic, the two brothers behind the solution felt the heightened need to send funds to their relatives but, the available solutions were not up to their taste. With their backgrounds in finance and IT, they then decided to set up a proper solution. A few years later, MyEasyTransfert was born. 

MyEasyTransfert is a fintech solution developed by a Tunisian startup. It enables Tunisians living in Europe to send money to their loved ones via a mobile app or web platform from a smartphone or computer. The startup was founded in 2022 by the Khenissi brothers, Ismaïl and Jabrane. Last week, it announced the successful completion of a €500,000 financing round to improve its technology and expand into new African markets.

"We want to offer every Tunisian living abroad the possibility of managing all their financial transactions to Tunisia from their smartphone with our platform," explains Ismaïl Khenissi.

The MyEasyTransfert mobile application is available for iOS and Android devices. After downloading the mobile application, the user creates an account by entering personal information. They then receive an activation link, which they click on to activate the newly created account. After these various steps, the user can create a list of beneficiaries, i.e. people to whom he or she often sends money in Tunisia. Depending on the beneficiary's geographical location, they can send the funds to be withdrawn in cash at the nearest withdrawal point. 

Currently, the solution is accessible from Austria, Belgium, Germany, Spain, France, Greece, the Netherlands, Italy, Luxembourg, and Portugal. But, it plans to add new countries. In addition to the Tunisian diaspora, it aims to enable members of the Malian, Senegalese, and Moroccan diasporas to use MyEasyTransfert to send remittances to their countries.

Since its launch, the Android version of the application has already been downloaded more than ten thousand times, according to Play Store statistics.

Adoni Conrad Quenum