In Africa, more e-mobility apps are emerging. They are appealing both to locals and tourists, mostly because they are safer and more transparent than traditional taxis. 

Developed by a Moroccan startup, VotreChauffeur.ma is a digital platform that lets its users book luxury cars with a driver.  The Casablanca-based startup was founded in 2014 by Jawad Ziyat and Ismael Belkhayat.

The platform can be accessed on computers but also on Android and iOS devices. On mobile devices, the user needs to register on the App after downloading it. Taxis booked via the platform can be used for intra-city trips, excursions, tourist circuits, or airport transfers. Drivers can also be booked for a given duration.

"The only criterion we take into consideration is whether you want to keep the car with its driver in Casablanca, or outside this city. From that point on, you are free to make all the trips you need, all services are included in the price announced at the time of your reservation," the startup indicates.

The user also has a choice of the type of car. VotreChauffeur.ma has sedans and vans and the type of car affects the rates. Wifi, phone charger, bottled water, newspapers, and magazines are all services available on board the startup's vehicles.

"Prices depend on the option chosen and the city you are located. Our rates are primarily calculated based on the reserved route and the distance of the driver from your starting point," the platform notes. It is possible to view from the web platform and the application the list of available drivers in real-time.

In addition to Casablanca, VotreChauffeur.ma is present in Agadir, Marrakech, Rabat, Fès, and Tangier. On Google Store (Android), the App already totals over 10,000 downloads.

Adoni Conrad Quenum