The platform is a Moroccan version of the vide dressing concept its founder discovered during her studies in France. 

Vesttys is an e-commerce platform developed by a Moroccan startup. On the one hand, it lets users sell old items and, on the other, buy new ones at attractive prices. The Tangier-based startup behind it was founded in 2020 by Mariam Ben Omar. 

Defining itself as a vide-dressing platform, Vesttys aims to develop the second-hand market in the Cherifian kingdom.

"During my years of study in France, I realized at one point that I had a shopping addiction, I ended up with several items that I didn't use. Most of them were left with the label. [...] A friend told me about a platform where I could put my clothes up for sale: a sort of virtual dressing room. So I became a seller myself and created my own dressing room. A few years later, I returned to Morocco for good, and that's when I began to realize the importance of this platform in my daily life," explains Mariam Ben Omar.

Vesttys was born from that realization. Currently, it has no mobile app. Unregistered users can nevertheless visit its web platform and check the items available for sale, from traditional and modern clothing to beauty products, children's items, accessories, and more.

To post or buy an item, users need to create a free account with an email address and link a credit card to activate the account. 

The platform does not charge commissions on user purchases or sales. It earns money through a feature called “Boost”. This feature allows users to make their dressing rooms or items appear at the forefront. This means that when users search from specific items, the listings of “Boost” subscribers will appear first. 

Adoni Conrad Quenum