To facilitate efficient bus journey planning within the Kingdom of Morocco, tech entrepreneurs have developed a customized digital solution.

MarKoub is a digital solution developed by a Moroccan startup. It enables users to search for bus prices and timetables, compare offers from several transport companies, and book tickets online. The Rabat-based startup was founded in 2017 by Omar Chaabi and Zouhir Droussi.

The solution features a mobile app accessible for iOS, Huawei, and Android devices. After creating an account with their e-mail address, users can search for available offers by entering the date of travel, departure city, arrival city, and number of travelers. They can then choose the companies and seat(s) that suit them best, and validate their purchase by paying using the payment methods available on the application.

After this step, the user receives a confirmation e-mail containing a code to be shown to board the bus.  It should be noted that a reservation fee of 5 Moroccan dirhams (approx. $0.49) applies to certain routes. Also, depending on the size and weight of the luggage, some companies may charge additional fees.

The startup is partnered with over sixty transport companies. Since its launch, it has received several awards, including the Royal Air Maroc Hackathon in 2017, Maroc Telecom's Entrepreneurship Award in 2018, App of the Year at the Moroccan Web Awards in 2019, and the Bronze Award at the Huawei Developer Competition (2020). In 2023, it was among the 100 Moroccan startups that took part in the year’s edition of GITEX Africa in Morocco. Since its launch, the Android version of its app has been downloaded over 100,000 times, according to Play Store data.

Adoni Conrad Quenum