To help young Moroccans, both graduates and non-graduates, find employment, a tech entrepreneur has developed a tailored solution.

JobUp, a digital solution developed by a Moroccan startup, allows users to easily find service providers for everyday needs across the country.

Founded in 2020 by Mohamed Ennamli, JobUp was born out of the challenges faced by young graduates entering the job market during the COVID-19 pandemic. "JobUp is a career accelerator for young graduates seeking to enter the job market," Ennamli said. "With the lockdown and its impact on the job market, the application became a necessity, as it serves all job seekers and improves their financial situation."

The solution includes a mobile application available on both iOS and Android, which has been downloaded more than 100,000 times, according to Play Store data. Users create an account and set up their profiles within the app. Service seekers post ads with detailed descriptions of their needs, while interested providers apply. Users then select the provider that best suits their needs and budget, scheduling the service at the agreed-upon location, date, and price.

Service providers also create detailed profiles within the app, showcasing their expertise and services offered. The platform connects users with a wide range of professionals, including hairdressers, cooks, plumbers, masons, and housekeepers.

Since its launch, JobUp has attracted more than 10,000 profiles and over 15,000 users across more than 20 cities throughout Morocco.

By Adoni Conrad Quenum,

Editing by Sèna D. B. de Sodji