The concept for the startup was conceived during the lockdown period. Three tech entrepreneurs, who were childhood friends, subsequently transformed this idea into a fully operational company.

Jobop is a digital solution developed by a Moroccan startup that enables companies to recruit temporary workers via its web platform. Based in Casablanca, the startup was founded in 2021 by Salim El Merrassi, Adil Zghaoui, and Mehdi Berrahou. In April 2022, it raised 10 million dirhams (approximately $1 million) to fuel its growth across the continent.

The platform operates exclusively through a web browser, with no mobile app currently available. Job seekers can register on the platform and complete their CVs in just three simple steps. "They are then contacted for an individual interview. Once the interview is validated, our platform suggests the most suitable temporary assignments for their profiles," explains co-founder Adil Zghaoui.

According to data published on the platform, Jobop is 30% cheaper than traditional temp agencies and can identify suitable candidates within an average of three hours. The startup gained traction in the post-COVID-19 period as more companies turned to temporary staffing for greater flexibility and responsiveness to market shifts.

"The challenge with temporary work is the lack of training for workers. Ultimately, we aim to establish sector-specific training schools to help workers secure permanent roles within companies and transition out of precarious employment," says Zghaoui.

Jobop also has ambitious plans for expansion across the continent. Beyond North Africa, it is eyeing cities such as Johannesburg in South Africa, Lagos in Nigeria, and Nairobi in Kenya as key targets for growth.

By Adoni Conrad Quenum,

Editing by Sèna D. B. de Sodji