Morocco: Foodeals tackles food loss and waste

By : Adoni Conrad Quenum

Date : mercredi, 05 octobre 2022 16:10

In Morocco, 45.1% of food production ends up being wasted. Also, on average, every household wastes US$137 of their food budget on foods that end up in garbage bins monthly. Foodeals was created to tackle that issue.  

Foodeals is a digital solution developed by an eponymous Moroccan startup founded in 2020. It fights food loss and waste by connecting users to restaurants, hotels, and bakeries. Apart from fighting food waste, it allows its users access to “meals at low prices.”  

The solution has a mobile (Android and iOS) app that allows users to register an account either by providing personal information (like email, name, etc) or by connecting the app to a Gmail or Facebook account.

Once registered, users can access the various companies that offer meals at discounted prices on the platform. That way, instead of ending up in garbage bins, those meals become useful for households, orphanages, and associations that need them. 

In late 2020, the startup disclosed its partnership with a notable association to sell more meals. The "association will be our single partner. All the transactions will be posted on our application. Supermarkets will post their offers of unsold products whose DLCs (Use by Date) are close (between D+3 and D+1), then the registered associations can order.

In 2022, the start-up was the second winner of the national chapter of the Orange social venture prize. That selection qualifies it for the continental phase. 

Adoni Conrad Quenum

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