In Africa, a growing number of digital solutions are gradually turning to super-apps offering multiple services.
In 2019, Franco-Nigerian startup Kwik launched an eponymous digital solution that allows users to order products online, pay, and get them delivered in a timely manner. Founded in 2018 by Olivier Decrock, Romain Poirot Lellig, and Yinka Olayanju, the startup successfully completed several funding rounds totaling US$4.2 million to cover the whole of Nigeria.
According to Kwik co-founder and CEO Romain Poirot Lellig, the goal is for the startup “to become the prime app choice for African social vendors and for traditional merchants going digital. Integrating delivery, payment, and e-commerce tool seamlessly in one easy-to-use mobile app is a catchy proposition.”
The digital solution, available on iOS and Android, has several features that allow online store owners to seamlessly manage their businesses. The solution has already been adopted by more than 1000,000 merchants for their businesses’ logistics, commercial and financial needs.
To deliver the orders placed through its app, Kwik uses motorbikes, vans, or rucks depending on the quantity and size of the goods to be delivered. Specifically, goods weighing 25 kilograms and below are delivered using bikes while those comprising between 1.5 and two tons are delivered with vans. Other goods whose weight exceeds those limits are delivered by trucks. With such a fleet, last-mile delivery is easy, fast, and affordable, the startup indicates. For each delivery, it collects 20% of the revenue generated while drivers keep the remaining amount.
By the end of 2022, the startup plans to launch a credit service and increase its merchant base to 800,000.
Adoni Conrad Quenum