The solution, launched by a Franco-Beninese tech entrepreneur, aims to improve pregnancy management across Africa.  

Mama Care, an e-health solution developed by the Franco-Ivorian startup Susu, offers pregnant women comprehensive medical support and practical advice throughout their pregnancy and the initial months of their baby’s life. The startup, headquartered in Lyon, France, and with regional offices in Abidjan (Côte d’Ivoire), Dakar (Senegal), and Douala (Cameroon), was established in 2019 by Franco-Beninese entrepreneur Bola Bardet.

To enhance its technology, broaden its services, and facilitate its continental expansion, Susu has completed several funding rounds. In March 2022, it raised $1 million, followed by an additional $4.5 million in December 2023. Commenting on this recent fundraising, Bardet stated, “Our mission is to democratize healthcare access across the entire African continent by offering innovative solutions for quality care and financing our beneficiaries’ health. […] This funding will enable us to continue our development and fulfill our ambition of transforming the daily lives of millions of Africans.”

Launched in July 2022, the Mama Care app is available on iOS and Android and has already been downloaded over 50,000 times on PlayStore. After installing the app, pregnant women need to create an account to access Mama Care’s various services. These services include ultrasounds, blood tests, consultations, comprehensive assessments, and home visits from midwives, along with personalized advice and information on nutrition and lifestyle.

“Mama Care covers all prenatal and postnatal consultations for the expectant mother, as well as her delivery, in collaboration with the top clinics and hospitals in Côte d’Ivoire,” the startup explains.

The platform offers three packages for its services. “Mama Light” starts at XOF5,000 (about $8) per month, “Mama Zen” at XOF20,000 per month, and “Mama Plus” at XOF60,000 per month. While the platform is available in Côte d’Ivoire, Senegal, and Cameroon, some services are not yet available in the latter two countries.

Adoni Conrad Quenum