In Africa, last-mile delivery services are gradually picking up. Although it may seem a novelty in some regions, startups active in the industry are developing solutions with hopes to attract a wider audience. 

Magic is a mobile app launched, this year, by a Guinean logistics startup. It allows users to purchase products (food, drugs, etc) and get them delivered to their doorstep. 

According to Abdoulaye Diallo (photo), CEO of Magic Guinea, the startup that developed the app was founded in 2017. Currently, it is operational in the capital city Conakry and its surroundings (Coyah and Dubrééka), Mamou,  Labé, and Kamsar. It will soon start operations in Nzérékoré, Abdoulaye Diallo indicates. 

The app is accessible for Android and iOS devices. Once registered, users can access its services like having food delivered, sending a check to a bank, sending someone to pay one’s bills, or making market and administrative errands. The app automatically sends quotes for the services chosen and once the order is validated, a courier takes care of the errand as quickly as possible.  

Magic includes geolocation features that allow users to locate the nearest shops, restaurants, etc. The features also enable real-time monitoring of the order delivery process. Magic Guinea claims over a thousand downloads of its app. It also has notable Guinean companies among its subscribers and hopes to convince more people in a country where delivery services are novelties for the time being.  

Adoni Conrad Quenum