Instant messaging apps have demonstrated their worth over the past few years. However, the majority of the well-known apps are developed by Western actors. With Masolo, DR Congo can become one of the global countries with a major instant messaging app.  

Masolo is an instant messenger app developed by Congolese startup Etidlabs. It allows users to send instant messages and media or make video/audio calls. In Lingala -one of the four most spoken languages in DR Congo, Masolo means “conversations.” It is some sort of pledge from the Congolese startup to facilitate and secure online chats. 

The messenger app was initially developed for students at the University of Kinshasa. It aimed to democratize instant messaging within the university, which had no reliable internet connection. But, Etidlabs quickly realized that Masolo could be a great business in a country with more than 100 million inhabitants. 

Apart from the features usually found with most of its competitors, the Congolese app has new acclaimed features and wants to add others. “We want to make Masolo an integrated platform that can offer several features (banking, e-commerce, gaming, news) and facilitate Congolese living conditions. We have added some Congolese and African touch to our stickers,”  indicates Michel Matalatala, one of Etidlabs’ five co-founders. 

The messaging app is available for Android and iOS devices. It has a security feature that prevents recipients from forwarding messages or taking screenshots of conversations. That feature, which is absent from the other instant messaging apps (except Snapchat maybe), demonstrates the Congolese startup’s commitment to offering new services and added security to its users.  

Adoni Conrad Quenum