Formerly known as TopSet, the startup has pivoted its focus to fully dedicate itself to this new venture. This strategic shift is paying off, as the company has successfully secured funding to support its growth.
Lingawa is a digital solution developed by a Nigerian start-up, offering users the chance to learn African languages—specifically Igbo and Yoruba—through engaging and immersive online courses. The Lagos-based company was founded in 2022 by Frank Williams, Yvonne Williams, and Uche Azinge. It also operates offices in London, UK, and New York, USA.
In 2023, Lingawa integrated artificial intelligence into its platform to enhance the quality of its services. "AI is already at the core of our student-tutor matching system, but behind the scenes, we’ve started developing our own large African language models. The goal of these AI models is to ensure that between lessons, students can effectively complete homework and practice," said Frank Williams.
On Thursday, November 21, the start-up announced a $1.1 million funding round. The funds will support the development of a mobile app, the addition of more African languages to its curriculum, and the company’s expansion into other global regions. Frank Williams aims to introduce Zulu and Swahili to the platform by the first quarter of 2025. However, he acknowledges challenges in recruiting tutors, most of whom are based in Africa.
"We quickly realized there was a gap in language teaching expertise. What we do is identify native African language speakers with high potential and train them to become world-class language teachers. This includes soft skills training, learning science, and ensuring that lessons are engaging and fun," Williams added.
While waiting for the mobile app’s release, users can access Lingawa’s platform via a web browser. Registration is simple: users can either provide personal details or log in through their Google account. Once signed up, they can choose a language to learn and connect with a tutor. The program features five proficiency levels—beginner, elementary, intermediate, expert, and advanced—and offers various subscription packages. For instance, a weekly plan costs $18 for a single student or $22.50 for two learners.
“Our students begin speaking from their first lesson and often engage in comfortable conversations within six months to a year. Mastery depends on your commitment to learning and practicing,” the company explained.
Since its launch, Lingawa has seen significant growth, boasting approximately 3,000 learners and around 100 tutors.
Adoni Conrad Quenum