Designed by two tech entrepreneurs, the tailored solution aims to help small and medium-sized enterprises (SMEs) in Africa embrace the digital revolution. Since its launch, Leja claims its platform is used by over 1.4 million businesses.

Leja is a fintech solution that helps micro, small, and medium enterprises (MSMEs) digitize their management processes. It simplifies the shift from paper-based records to digital systems while promoting the adoption of financial services. Based in Nairobi, Kenya, the startup was founded in 2018 by Tekwane Mwendwa and Morgane Kablan.

"We’re proud to address the challenges MSMEs face, including limited access to affordable payment options and working capital financing. Many MSMEs previously relied on costly and inconvenient methods like cash, which impacted their operations," explains Tekwane Mwendwa.

Leja offers automated record-keeping, 360-degree payment solutions, and loans among its services. "We plan to expand our reach from 5% to 20% by partnering with financial institutions and NGOs to close the credit gap for MSMEs," he adds.

The platform also supports monetary transactions between users. Currently, only 10% of users utilize this function, but the fintech aims to increase this figure to 50%, unlocking significant transaction volumes and revenue potential in the process.

Leja operates exclusively through an Android mobile application. To access its services, a company representative must create an account by providing essential information such as their phone number, full name, national ID number, and email address.

Adoni Conrad Quenum