In the African informal sector, which is a key component of most Sub-Saharan African economies (according to the IMF), traders face numerous challenges daily. In Kenya, some tech entrepreneurs have set up a solution to address the challenges for cosmetics traders.

Vutia is a virtual marketplace developed by a Kenyan startup. It allows cosmetics stores to source beauty and skincare products by democratizing access to quality cosmetics and beauty products in Africa through its distribution platform. "Positioned between the brand and the business customer, we are focused on the distribution of multiple categories of cosmetic and beauty products to informal traders, beauty salons, SPAs, and beauty shops. We source our products directly from manufacturers at the top of the value chain and deliver to vendors at competitive prices," the platform explains.

Via its website or by sending SMS and Whatsapp messages, users can order cosmetics in bulk. Before they can order the products via the website, they need to create an account.

Products purchased on the marketplace are delivered for free (for Vutia clients) the following day. The platform also offers users the possibility to become cosmetics sellers or Vutia agents. As sellers or agents, they can earn money by promoting and delivering beauty and personal care products in their communities or neighborhoods.

In February 2023, the platform was selected along with four other startups by the Baobab Network's 2023 acceleration program. The selection entitles it to $50,000 support and the opportunity to be presented to potential investors during demo days.

Adoni Conrad Quenum