Ushanga is an initiative supported by the Office of the Vice President, the Ministry of Commerce, Industry and Cooperatives, the various county governments, and the Ministry of Public Service, and Gender among others.

Ushanga is a digital platform set up by the Ushanga Initiative and supported by the Kenyan government. It aims to help women in West Pokot, Samburu, Narok, Kajiado, Marsabit, Baringo, and Turkana sell their beaded accessories online.

Speaking during the launch of the platform, the Sports, Heritage and Culture Cabinet Secretary Amina Mohamed explained that the platform would expose the women’s  “beautiful work” to the world, which will then respect their “intellectual capacity.”  

In Kenya, every pastoralist community has its special way to make beautiful accessories. With the platform, they can present such diverse offerings to potential customers in the local market and also to international buyers. Earrings, bracelets, chest plates, rings, and belts are some of the items that will be available on the platform. 

According to Hellen Nkaissery, chairperson of the Ushanga Initiative, “as pastoralists’ women, the women who are low in the radar, now they are being lifted up through the support of our government, through the program of Ushanga Kenya Initiative, and we are being put in a platform where other parts of the country have also been supported.”

In the framework of the Ushanga Initiative, the Kenyan government has decided to invest US$4 million to impact the lives of 5,000 women. Those women will be endowed with professional skills, leading to the creation of 60 cooperatives.  

Adoni Conrad Quenum