Designed to make event organization easier for promoters, the online ticketing solution includes both management and marketing features.

South African startup Howler has developed a digital solution that allows event organizers to set up secure online ticketing for various events. Founded in 2014 in Johannesburg by Scott Witters, Shai Evian, Simon Powell-Jackson and Steven Cuzen, the company offers a comprehensive platform for event management.

Howler's solution includes an app available on iOS and Android, which has been downloaded over 10,000 times. The app enables on-site ticket verification through QR code scanning or participant searches using email, name or ID number. Most ticketing processes, however, take place on the web platform.

Event promoters create an account on Howler's web platform by providing personal information. They can then create custom events and sell tickets through the system. The solution caters to a wide range of events, including concerts, festivals, sporting events and exhibitions. It allows promoters to market their events, offer various payment options to customers and access management tools from their dashboard to adjust marketing strategies as needed. Its team also handles ticket delivery and other services.

Since its launch, Howler has issued more than 2.5 million tickets, processed over 10 million cashless transactions, and generated more than 1.5 billion rand ($83.2 million).

Adoni Conrad Quenum