Data security has become a concern in almost every industry with the development of digital tools. In Ghana, a startup has partially tackled the issue with a solution that allows microfinance institutions to build digital trust by letting their customers “know that their money and data are safe.”  

Fluid is a digital solution developed by Ghanaian startup Fluid Finance Technologies. It allows microfinance institutions’ field agents to collect data faster and more efficiently. 

“With Fluid’s software, Field Agents work faster and create trust with customers. Payment collections and account creation are now fully digital and video-traceable. This allows microfinance customers to know that their money and data are safe with you,” the startup indicates on its website.

Microfinance agents are thus equipped with the software to better perform their fieldwork. To convince potential customers to subscribe to the services offered, the fintech has created educational videos and various educational content to “upskill” both customers and microfinances’ field agents.  Also, the solution is designed to be used completely offline to allow field agents to reach remote communities and provide financial services.

In October 2022, Fluid was selected, along with five other Ghanaian startups, to participate in the first cohort of the MEST Express accelerator focused on sustainability. 

Adoni Conrad Quenum