The entertainment industry is thriving across the continent. Tech entrepreneurs are creating innovative digital solutions to streamline various aspects of event management, among other things.

Akwaaba is a digital solution developed by a Ghanaian startup that offers users venue recommendations, the ability to purchase event tickets online, and the chance to earn rewards by sharing the app and referring others.

Founded in 2012, it features an iOS and Android app, with the Android app boasting over a thousand downloads on the Play Store. Through those mobile apps, users can create their accounts to, among other things, make reservations at places like restaurants, cinemas, and fast-food outlets in the cities of Accra and Kumasi.

Event organizers and venue promoters can also leverage Akwaaba to sell tickets, manage bookings, and benefit from marketing support. To boost engagement, the startup has launched a rewards program aimed at "generating more user involvement and revenue for local businesses, helping them thrive in an increasingly competitive market."

Additionally, the startup has partnered with social media content creators to enhance its visibility. “By leveraging the power of social media, the Influencer Programme will engage a wider audience and increase app downloads, further solidifying Akwaaba’s position as the viable event platform in Ghana," explained Kingsley Kordie, Akwaaba’s director. 

Adoni Conrad Quenum