Podcasts have exploded in popularity worldwide in recent years. Two tech entrepreneurs are launching a platform that offers audio content specifically tailored for African audiences.

Genti Media is a Nigerian platform dedicated to promoting African stories. It offers tales, dramas, and educational materials narrated in African languages by African voices. Founded in 2021 by Ojiugo Uche and Ekemezie Uche, the Lagos-based startup aims to preserve and elevate the continent’s rich storytelling traditions.

The mobile application, available on iOS and Android, has already been downloaded over 10,000 times on the Play Store. Users can create an account using their email, Google, or Facebook credentials to access Genti Media's catalog. The platform boasts over 15,000 hours of African audio stories, educational content, radio plays, and sermons, all available in more than 20 African languages.

An "Explore Now" button allows users to try the platform without creating an account. However, account creation becomes mandatory for continued listening. Genti Media offers a tiered access model, with some titles available for free and others requiring users to watch ads or purchase a coin bundle to unlock.

“Several titles are free on the app. Also, trailers and one or two episodes of paid content are free so you can check a title out. Once you have confirmed you like the content and want to listen to more, you can unlock content either by watching ads (no payment necessary) or unlock by buying a coin bundle. You have multiple options,” explains the startup.

Genti Media compensates its creators, a policy that has attracted numerous Nigerian storytellers, particularly those speaking the country’s major languages, such as Igbo, Hausa, and Yoruba.

Adoni Conrad Quenum