Designed to improve smallholder farmers’ sales, it provides an online marketplace and delivery system to ensure efficiency. It also combat food waste through an aid program.

Fudlink is an agritech solution developed by a Namibian start-up, connecting farmers and buyers to logistics services through its web and mobile platforms. The start-up, based in Windhoek, was founded in 2021 by Twama Nghidinwa.

Fudlink has announced the official launch of its mobile app for Saturday, September 28. The app, available exclusively on Android, will feature all the functionalities of the web platform. "Our goal is to empower small farmers by giving them access to formal markets and building a logistics ecosystem that supports Namibia's agricultural sector," said Twama Nghidinwa.

Since its 2021 launch, the startup has operated primarily through its web platform, offering an online marketplace where small-scale farmers can register and sell their products. Fudlink has also implemented a delivery system. "Individuals and businesses with vehicles sign up as logistics service providers on our website, use their vehicles to deliver food, and are compensated for their services," Fudlink explains. This approach allows the company to create jobs and cover all regions of the country.

Moreover, Fudlink is committed to combating food waste. It has established a food aid program to redistribute surplus products that would otherwise be wasted or discarded to vulnerable communities and non-profit organizations.

Adoni Conrad Quenum