The fintech, which developed the solution wants to help Sudanese users manage the growing devaluation of their local currency. Its ambition is to expand in East Africa, a market of about 500 million individuals. 

Bloom is a fintech solution developed by a Kenyan eponymous startup. It helps users save in US dollars and spend Sudanese pounds. The started behind the innovation was founded in 2021 by Ahmed Ismail, Youcef Oudjidane, Khalid Keenan, and Abdigani Diriye. In July 2022, it completed a US$6.5 million funding round to support its growth. 

According to Ahmed Ismail, “the plan is to scale in the country and then expand to other markets. We anticipate being in at least one market before the end of the year and a couple more early next year.” Bloom’s ambition is to help Sudanese manage the rapid devaluation of the Sudanese pound.  

The fintech has a mobile app, which can be downloaded from AppStore, PlayStore, or its web platform. Users can create free accounts by registering with their phone numbers to start saving. "Banking services are provided by the Export Development Bank, which is licensed by the Central Bank of Sudan and is a member of the Bank Deposit Security Fund of the Central Bank of Sudan," the fintech indicates. 

Bloom claims more than 100,000 users. It has strategic partnerships with the likes of Visa, which invested in its funding round for regional expansion. In March 2022, the fintech was selected to participate in the Winter 2022 cohort of the Californian accelerator Y Combinator.

Adoni Conrad Quenum