After years of successful operations in Egypt, the super app decided to enter several Middle Eastern markets this year.  To this end, it has signed several partnerships to enhance its services.

Yalla is a super app developed by an Egyptian startup. It enables users to send and receive money, pay merchants, and order food from partner restaurants. The Cairo-based startup behind it was founded in 2021 by Waleed Sadek.

Through its mobile app –available for Android and iOS devices only, users can create accounts to access its various services. In addition to the main services mentioned above, it also integrates on-demand transport, an online store, payment for data and airtime, insurance subscriptions, etc. Yalla also offers virtual cards to facilitate online commercial transactions.

"Yalla Card (physical & virtual in Yalla Super App) is the only financial account you will ever need to manage your money. It will help you send, receive, pay, withdraw, save, invest, and track your money," the startup explains on its website. It is also possible to make ATM withdrawals, lock and unlock the card in just one click, and set spending limits, right from the mobile app.  

The super-app claims over 1.6 million users and more than 6 billion Egyptian pounds (approx. $194 million) in transactions since its launch. In addition to Egypt, it is also present in the United Arab Emirates, Pakistan, and Saudi Arabia. Talking about the expansion into Saudi Arabia, which was announced last week, Waleed Sadek explains that his startup aims "to attract around one million Saudi users in the first year of operation, by offering the best possible services that meet” customers’ needs.  

Adoni Conrad Quenum