In Egypt, e-health startup Otida helps people with diabetes manage their daily lives by being their nutritionist, fitness coach, or doctor. The startup wants to help its users maintain normal blood sugar levels without taking drugs or resorting to surgery but, with a program adapted to each user. 

The Otida method can be summarized as nutritional therapy and personal coaching to avert diabetes complications such as cardiovascular disease, and eye and foot problems... The service costs EGP3,500 (about US$190).

Recently, the startup completed a US$340,000 funding round to improve the lives of 5,000 people suffering from diabetes in Egypt and the Middle East.   

According to Ahmed Tawfic (photo, left), founder and CEO of Otida, "with the level of technology we are surrounded by today, it’s unacceptable to have patients with diabetes still struggling to find the right treatment program that fits each condition.” 

To access the services offered by the health tech, users must first register on its web platform by entering personal information such as email, phone number, name, weight, and height. They then receive a glucose measurement kit (CGM kit) to measure their blood sugar level every 15 minutes for 10 days. They are also required to keep track of their eating habits to give an objective idea of their metabolism. 

The data collected is directly sent to the startup’s cloud, and analyzed by specialists who will elaborate the most effective program for each individual. Every subscriber is assigned a sports coach available 24 hours a day.

Adoni Conrad Quenum