Artificial intelligence and machine learning are important tools to improve the efficiency of digital solutions. They are now used by a growing number of African startups. 

In 2021, Nour Altaher and Omar Mansour co-founded Egyptian market research startup Intella, a startup that uses artificial intelligence, machine learning, and big data to improve business insights.  Through its cloud-based platform, the startup allows firms to create quick custom surveys, run online focus groups and use data to optimize their brand performance. 

In March 2022, Intella raised US$1 million to attract new talents, improve its platform and develop new analytics tools. According to co-founder and CTO Omar Mansour, “Intella is a real technological innovation, offering predictive machine-learning and analytic models based on new pattern discovery and big data, which has proved to be of unparalleled value for companies aiming at making informed decisions, and meeting the needs of their customers promptly.”

It can therefore be used by government entities, financial institutions, startups, or even SMEs planning to launch new products. The platform collects real-time information from its online communities of students, techies, millennials, and single mothers. Thanks to the diversity of its community and its specific algorithms that assess the quality of the answers given by each of the surveyed, the platform improves the quality of surveys it spearheads. 

Currently, Intella’s services are only available through its web platform. To launch a new project, users just have to visit its website, provide a set of information like the nature of the project, the target country, and sector and leave Intella to handle the rest. Its pricing depends on several parameters like the type and size of the audience and the project duration. 

Adoni Conrad Quenum