The African e-commerce sector is growing rapidly. Like the fintech startup, it has attracted a growing number of investments, allowing entrepreneurs to develop local solutions.

Homzmart is an online shopping platform developed by an Egyptian startup to allow users to purchase home goods such as furniture.

On its mobile (Android and iOS) and web platforms, the solution lists the various items including furniture and kitchen appliances, and their "interesting prices." Its AI algorithm also showcases items that can interest visitors who need to create an account to buy the products they want.

Homzmart has established itself in its home country, increasing its sales 30-fold between 2020 and 2021. "We have seized the opportunity to digitize shopping for furniture and home goods. The market opportunity in the region is huge, and our business model is perfectly set up for it. Homzmart provides an easy one-stop-shop platform to transform the experience for furniture sellers and consumers," said Mahmoud Ibrahim, Homzmart co-founder, and CEO, in 2021.

Its Android app has been downloaded more than 500,000 times. It plans to grow its national presence and expand in the Middle East after its launch in Saudi Arabia. It has raised more than US$40 million to fulfill that ambition.

Adoni Conrad Quenum