In Africa, the startup ecosystem is buzzing with all sorts of tech from fintech to healthech and e-tourism. Food delivery startup Elmenus is one of them. With its mobile app Elmenus, it wants to showcase Egypt's culinary specialties. 

Elmenus is a digital platform launched in 2018 by the eponymous startup to showcase Egyptian culinary specialties and the restaurants where they can be found. The startup was founded in 2011 by Amir Allam. Between February 2012 and February 2022, it completed several funding rounds totaling US$19.5 million to support its local expansion. Its investors include notable names like Careem and Luxor Capital Group as well as local fund Unicorn Fawry.

According to Amir Allam (photo, center) by investing in Elmenus, investors have approved the startup’s “unique strategy.” “We are accelerating the adoption of online ordering by users while enabling restaurants with new verticals – to help them scale. This funding demonstrates the investors’ strong belief in our position in Egypt, and our capability to dominate the market,” he explains. 

The digital platform is available on PlayStore, AppStore, and AppGallery (the app store developed by Huawei). It allows users to easily and quickly order food from more than 6,000 restaurants without making a single call. The user can even track the status of his/her order all through the delivery process. They can pay on delivery with cash or bank cards.

The mobile app has a social sharing feature that allows users to share pictures of the foods they ordered through Elmenus. To access the services, users have to register on the platform, by entering their name, email, and a secure password.  

Adoni Conrad Quenum