In the music business, streaming has gradually taken precedence over music downloading. In Benin, a local startup wants to promote local audio content producers via that method.
DingaStream is a digital streaming platform developed by a Beninese eponymous platform. The platform, unveiled to the public in August 2021, allows users to listen to pan-African music. Its stated ambition is to showcase local audio content creators and let them monetize their productions.
“I made an ideological choice to create a product meeting the For Us by Us principle. For that purpose, I decided to recruit an African workforce, work in Africa, and produce for the African public with a focus on the Beninese audience because I have my roots and my activities there. Nevertheless, we are focused on Africa,” explains DingaStream founder Miguel Kpakpo.
For the time being, DingaStream is accessible through its web platform and Android app. To access its streaming services, users must first register and buy a monthly or quarterly subscription. A monthly subscription costs XOF2,000 (about US$3.11) against XOF5,000 for a quarterly subscription, payable via bank cards or mobile money. Artists are paid XOF3 per play.
Besides music streaming, DingaStream allows exclusive previews, podcast streaming, and offline listening.
Adoni Conrad Quenum