Launched in 2022, the Ivorian fintech offers a range of financial services to local communities. To accelerate its growth, it has forged strategic partnerships with organizations such as La Poste and the Coffee and Cocoa Board.

Push CI is a fintech solution developed by Ivorian company SEAD Group SA. It offers an all-in-one mobile account linked to a virtual or physical Visa card to simplify financial management for its users.

Launched in 2022 by Steven Bedi, along with Selma Ouiguini, a former Société Générale executive, the Abidjan-based startup provides a mobile app available on iOS and Android. The app, which has surpassed 100,000 downloads according to Play Store data, enables users to create an account and access a full range of digital financial services tailored to both individuals and professionals.

Linked to a phone number, the account provides two types of international Visa cards: a physical card (priced at 5,000 CFA francs, about $8) for in-store payments, ATM withdrawals, and online purchases worldwide; and a free virtual card for secure online transactions.

Push CI enables users to send and receive money instantly, both to other Push accounts and via leading mobile money operators. The app also allows users to pay utility bills – electricity, water, and internet – and top up their phone credit with a few clicks. Users have real-time access to detailed transaction histories for effective financial tracking.

To cater to users without internet access, the fintech provides a USSD code for accessing all its services. Additionally, the customer service center offers multilingual support in French, Dioula, Baoulé, Bété, and Mooré.

In January 2025, Push CI was selected alongside nine other Ivorian startups for the Ivoire Tech Champions Challenge. Winners will enjoy various benefits, including a visit to Silicon Valley in the United States from February 24 to 28, 2025.

By Adoni Conrad Quenum

Editing by  Feriol Bewa