Developed to assist fashion designers with the daily management of their businesses, it also includes an integrated online store.

ProCouture is a digital solution developed by an Ivorian startup. The company, founded by Adama Bakayoko, aims to help tailors, particularly those in the informal sector, better manage their workshops. 

"Of all the tailors we’ve worked with, only a few know how much they earn each month. It’s important to have data, indicators. [...] The software allows you to check if the business is doing well," explains Adama Bakayoko.

The solution is available on iOS and Android, with over 500 downloads according to Play Store data. Users create an account to access the platform’s various features, which include appointment reminders, customer management, cash flow tracking, production management, and supplier coordination. A key benefit is that better management of their workshops could help tailors secure financing from financial institutions.

ProCouture also integrates an online store, enabling tailors to enter the ready-to-wear market via the mobile or web app. From a computer or smartphone, they can manage this online store along with their daily customer orders. Access to the platform’s features requires a subscription, costing 3,000 FCFA (about $5). 

In 2024, the startup won second prize at the Ivorian stage of the Orange Social Entrepreneur Prize for Africa and the Middle East.

Adoni Conrad Quenum