After 19 years outside his native Côte d’Ivoire, Zaza Gnahore, the founder of Djoloo decided to return home to reconnect to his culture and popularize African culture across the world. Through his online platform, he is doing just that. 

Djoloo is an e-commerce platform developed by an Ivorian start-up. It enables users to purchase items from artists and artisans who showcase African culture. 

On the platform, unregistered users can browse the online stores and the various items on sale. The items include books, games, gift packaging, and accessories, as well as clothing for men, women, and children among other things.  

Apart from Côte d'Ivoire, the products on sale on the platform come from several African countries, including Senegal, Côte d'Ivoire, Mali, Benin, Cameroon, Tunisia and Morocco.  To place an order, a user will need to create an account by entering the necessary information.  

Djoloo does not offer delivery services but the orders can be shipped to the address indicated by buyers. Delivery time usually ranges between two and four days, unless stated otherwise on the product description page or during order validation. 

The startup explains that when a delivery fails, the carrier hired to deliver the order will deliver the products to a neighbor/nearby address or collection point.  

In addition to online sales, the platform has a blog on which it showcases African artisans and artists and their products. The blog features several articles telling the success stories of the owners of various African brands.

Adoni Conrad Quenum