Alpha Direct was founded in 2014 but, it came into the spotlight in 2021 when it announced record sales of around $4.8 million during the previous financial year. 

Founded in 2014 by Arun Iyer (photo), Alpha Direct is a Botswanan startup operating in insurance technologies. Headquartered in Gaborone, the capital of Botswana, it announced the completion of a $600,000 funding round, in 2021, to accelerate its growth. 

The startup has developed an eponymous insurtech solution to enable users to purchase various insurance policies right from their smartphones. The solution is accessible through an Android app or a web platform. Through those mediums, a user can create an account and choose the insurance policy that best suits his or her needs (from car insurance to travel insurance) and get a quote. Once the quote is obtained, the user can subscribe to the chosen policies if he/she agrees with the conditions.   

Apart from subscribing to policies, through the Android and web platforms, a user can also submit claims. All that is needed is to fill out a form providing all the relevant information to ensure rapid processing. 

Since its launch, the mobile application has been downloaded over a thousand times. The startup plans to conquer other regions in Botswana and enter the Zambian and South African markets. 

Adoni Conrad Quenum