Its founder, Doaa Abdel Hameed, was the head of operations for a food delivery firm. When her entrepreneurship drive was awakened, she decided to launch a solution in the sector she knows well. 

Bonbell is a digital solution developed by an Egyptian start-up. It allows people to order and have food delivered wherever they want. The founding startup is based in Cairo but has partnerships with restaurants in most governorates in Egypt.  

“We aim to help restaurants to offer an easier food ordering experience to their customers, either through food delivery, table reservations, takeout orders, or even special orders made by customers within their establishments,”  said Doaa Abdel Hameed, co-founder, and chief business officer of Bonbell. 

Users can access Bonbell’s services through its Android and iOS apps. Once registered, they can check the various restaurants listed on the platform and place orders if they want. “We strive to provide Egyptian users with a more enjoyable experience when it comes to meal ordering. We see a lot of potential and opportunity to do that by continuously developing the App based on users’ feedback. We will also expand our restaurant offerings across all of Egypt’s governorates,” Ms. Doaa Abdel explains. 

Bonbell has raised $350,000 in funding to develop its technology and support its growth, among other things.  

Bonbell wants to become a super app. For that purpose, it is integrating a growing number of services such as hotel booking or even services to sports clubs, universities, and companies. Ms. Doaa Abdel Hameed reveals that the solution started “dine-in and takeaway food ordering,” but, it believes that both food ordering and delivery “need more innovation and service enhancement.” 

“...The food delivery business is somehow moving towards saturation and high competition, and it is not smart to go and dance with the wolves while we are still at this early-stage startup,” she indicates.  

This year, Bonbell has been selected among the 13 startups to participate in the Top-up acceleration program organized by Orange Digital Center Egypt, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and Sprints (an accelerator that supports innovative tech startups).  To accelerate its growth, it has raised $350,000. 

Its Android app has been downloaded more than 10,000 times, according to Playstore’s data. In 2022, it was claiming over 22,000 clients and readying itself for the next stage of its growth. It then launched preparations for a $10 million funding round. Once completed, the proceeds are expected to help upgrade infrastructure and systems as well as fund expansion in the MENA region.

Adoni Conrad Quenum