Since the COVID-19 pandemic, online training courses have become an appealing alternative for acquiring skills. They are particularly accessible due to the flexibility they offer learners.

Blemama is an edtech solution developed by a Beninese startup, providing users with access to online training in various fields. Based in Cotonou, the startup was founded in 2019 by Martinien Blévenec.

The platform does not have a mobile application; users must access the services directly through the web platform. While browsing the platform is possible without an account, creating one is necessary to purchase courses. Blemama offers training in digital marketing, coding, graphic design, cryptocurrency, and e-commerce.

In addition to these courses, the startup features a "Tech Room," a program that allows users to join a private community of technology enthusiasts and access a pack of tailored training courses. The goal is to help users achieve their objectives through customized training. Within the community, users can request training in specific key areas. These sessions are conducted online, and users who are unavailable at the time can later access the video recordings. The monthly subscription fee is XOF20,000 (approximately $33). Blemama also offers a subscription to the "Tech Room" without access to the training pack for XOF5,000.

Regarding payment methods, the startup has integrated mobile money payments, bank cards, and cryptocurrencies. Additionally, individuals can become trainers on Blemama by clicking on the "Trainer" tab and conversing with Liam, the startup's AI-based chatbot. Blemama claims to have trained over 25,000 young people and has more than thirty trainers.

In 2024, Blemama was selected, along with five other Beninese edtech startups, to join the first cohort of the Mastercard Foundation EdTech Fellowship program. This eight-month acceleration program offers mentorship, expert advice, and non-equity funding of $75,000.

Adoni Conrad Quenum