Financial technology is rapidly gaining traction across the continent. Even with the limited availability of venture capital, the number of startups in this sector continues to grow. These emerging businesses are consistently introducing innovative solutions for the public.

AdwaPay is a financial technology solution developed by the Cameroonian firm Adwa Sarl. It enables businesses and online commerce platforms to receive mobile payments. Founded in 2017 by David Christian Mbang, the startup is based in Douala.

Rather than a mobile app, AdwaPay is available as a web platform. It provides documentation to enable integration, with businesses also having the option to reach out to the startup for assistance in the process. Once integrated, businesses can accept payments through Orange Money, PayPal, Express Union, and credit cards.

AdwaPay incorporates a dashboard that allows for real-time transaction monitoring. It features Adwamoney, a digital wallet that gives businesses and e-commerce platforms instant access to their funds. Additionally, its online store, Adwashop, enables users to order or pay for listed products or services.

The solution guarantees transactions up to XAF825 million (approximately $1.3 million). It claims more than 3,000 transactions daily and over 240 satisfied clients. In 2020, it signed a partnership agreement to establish a digital bank with Gabonese fintech Fedha, aiming to facilitate access to financial services for the region's populations excluded from the traditional banking system.

Adoni Conrad Quenum