Mobile money, alongside data, is propelling growth for African telecoms companies, but winning over new users with innovative offerings is the next big challenge.

Orange Madagascar is shaking up its mobile money service, Orange Money, with two innovations aimed at boosting accessibility and subscriber numbers.

The first move allows anyone, regardless of their mobile network provider, to open an Orange Money account via the "Orange Money Africa" app. This removes the previous barrier of needing an Orange SIM card.

Secondly, customers can now self-register for an account directly within the app, eliminating the need for in-person visits or paperwork. By entering personal information, uploading ID documents, and taking a photo, users can activate their accounts in real-time.

According to Frederic Debord, CEO of Orange Madagascar, the new process empowers customers and saves them time so they no longer have to wait in lines or fill out forms.  

The simplified process grants immediate access to core Orange Money services, including cash deposits and withdrawals, low-cost money transfers, online and in-store payments, bill payments, and salary or international transfer receipts.

Orange Madagascar hopes these changes will attract new users, boost transaction volume, and ultimately, increase revenue. However, for access to the full range of services, enhanced security checks will be required.