Artificial intelligence is increasingly a key tool for operational efficiency across strategic sectors, and the telecommunications industry is no exception.
Orange Africa and Middle East is increasingly integrating artificial intelligence (AI) into its core technical operations. The regional arm of the French telecom group Orange outlined several initiatives in its 2024 Corporate Social Responsibility Report. These initiatives have already been implemented in some countries and Orange plans to expand them across its entire operational footprint.
One such initiative is the "Smart Capex," a system that uses machine learning algorithms to analyze real time data on traffic, consumption, and location. By combining this information with environmental data such as sunlight exposure or a site's solar potential, Orange can precisely adjust its network capacity based on actual demand. This also allows the company to direct investments more quickly and accurately to areas where they are most needed.
Artificial intelligence also plays a role in optimizing the energy management of technical sites. AI driven systems automatically adjust the power supply based on local conditions and solar energy potential. This significantly reduces fuel consumption. In some regions, this energy optimization has led to savings of up to 25%.
Furthermore, predictive maintenance, powered by AI, helps prevent breakdowns before they occur. Algorithms analyze equipment behavior and identify early warning signs, enabling interventions before a failure. This approach reduces service interruptions and minimizes emergency trips by technical teams.
Brelotte Ba, Deputy CEO of Orange Africa and Middle East, stated that using AI in their operations creates tangible value for customers, employees, and the network. He described a three pillar approach: the network for AI, AI for networks, and AI for employees, while acknowledging associated risks.
Many telecom operators, like Orange, are focusing on AI. Industry data from the second quarter of 2024 shows that 81% of telecom operators worldwide were already testing AI. By the fourth quarter, 65% had implemented a dedicated AI strategy. Artificial intelligence allows mobile operators to make numerous improvements in both connectivity and customer experience, potentially leading to revenue growth.
As of December 2024, Orange Africa and Middle East served 161 million customers across 17 countries. Over the year, the company reported revenue of 770 million euros, equivalent to about $895.45 million, an 11% increase from 2023. It invested $1.4 billion in infrastructure and technology development.
Isaac K. Kassouwi
