In Africa, telecom operators used to shun rural areas, which were deemed not attractive enough. However, with the acceleration of digital transformation, most of them are operating strategic repositioning.  

Last Tuesday, Orange -through Orange Côte d'Ivoire- announced a service agreement with tech innovation company Vanu Inc to extend its network coverage in Côte d'Ivoire, Burkina Faso and Liberia. The agreement includes the provision of technology upgrades and will be based on the innovative "Network-as-a-Service" (NaaS) model. It will begin with the rollout of 1,070 sites, including 700 in Côte d'Ivoire, 170 in Burkina Faso and 200 in Liberia. 

According to Nafy Coulibaly (photo), Orange's deputy general manager in charge of operations in Côte d'Ivoire, Burkina Faso and Liberia, "Orange will roll out its services by strategically improving/increasing its network coverage so that no one is left behind.” 

“Our goal is to provide free and open access to digital services, anywhere and to as many people as possible [...] to make digital services accessible to millions of people in rural areas of Côte d'Ivoire, Burkina Faso and Liberia who were not covered before,” she added. 

The partnership between Orange Côte d'Ivoire and Vanu, Inc. is part of Orange's IDEAL program, which aims to extend network coverage in rural areas to 20 million people through the construction of 5,000 sites over four years. Rural areas in Africa, where a large proportion of the population still resides, are poorly covered by telecom networks. Yet, they have high-growth potential.  

By strengthening its presence in rural areas, Orange Group is moving to increase its subscriber base, facilitate access to digital services and ultimately become the main operator in the targeted markets. 

Muriel Edjo