Mobile operator Orange Egypt recently signed an exclusive 5-year partnership agreement with electronic payment network VISA. The agreement officially announced on Twitter, Tuesday, April 12, aims to provide Orange Cash clients with exclusive digital payment solutions through VISA virtual and physical bank cards.

Thanks to the partnership, Orange Egypt’s clients can make online and in-store transactions using Visa’s various payment services (both domestic and international services) right from their mobile money wallet (Cash wallet). It will also allow merchants to accept transactions via the digital wallet just by scanning QR Codes. 

The partnership signed by Orange is in line with its commitment to “provide unique and innovative features to facilitate clients’ daily transactions as well as save them time and energy.” It will thus help Orange Egypt's clients carry out financial transactions in a simple, fast, efficient, and secure manner. It will also help the operator attract new customers and improve its position in the digital payment market in Egypt.

For VISA, the initiative is part of plans to "diversify payment methods, encourage digital payments, and support Egypt's evolution to a cashless society." In May 2017, the electronic payment network signed a memorandum of understanding with Egyptian authorities to develop the infrastructures needed to transform the country into a regional digital payment hub. So, Visa Inc. will capitalize on the "extraordinary opportunity" offered by the new partnership to pursue its growth ambitions.

Overall, the exclusive deal will contribute to Egyptian authorities’ efforts to move to a cashless society as the country is, since 2016, engaged in a digital transformation process, which was accelerated by the Covid-19 pandemic.  

Isaac K. Kassouwi