With over 12 years of experience in finance, consulting, and digital transformation, he offers innovative approaches to training, e-learning, recruitment, and onboarding.

Youssef Jbel (photo) is a Moroccan finance expert and entrepreneur in the technology sector. He is the co-founder and CEO of NowEdge, a tech company specializing in learning and development.

Founded in 2020, NowEdge supports organizations in their transformation efforts by enhancing the skills of their teams. The company offers an innovative SaaS platform for training, built around two core principles: gamification and realistic simulations.

“At NowEdge, we offer two main HR solutions: training gamification and digital onboarding. Our approach is to make content more interactive and engaging through storytelling and scenario design. For example, in onboarding, we create fun, digital journeys that help new employees easily grasp the company’s values and mission. These solutions can be tailored to various industries, from pharmaceutical labs to banks,” explained the CEO of the startup, which boasts 2,500 users and seven ready-to-use training games.

Youssef Jbel graduated in 2011 from the National Institute of Applied Sciences (INSA) in Toulouse, France, with a master’s degree in applied mathematics, statistics, modeling, and financial mathematics. In 2012, he earned a second master’s degree in quantitative mathematics and finance from the prestigious École des Ponts et Chaussées, also in France.

That same year, he joined Mosaic Finance, a French investment firm, as a trader. Three years later, he moved to Société Générale Corporate and Investment Banking, working in the equity derivatives pricing and solutions department. In 2017, he returned to Morocco to serve as a senior structurer at Attijariwafa Bank. From 2019 to 2022, he worked as a project manager in quantitative modeling and analytics at OCP Solutions, a firm specializing in business consulting and services.

By Melchior Koba,

Editing by Sèna D. B. de Sodji