Digital technologies offer an innovative approach to preserving cultural heritage and traditions. Across Africa, countries are harnessing these tools to increase the visibility of their heritage and drive economic growth.

The integration of digital technologies in the preservation and promotion of intangible heritage presents significant opportunities for Senegal, according to Senegalese President Bassirou Diomaye Faye. During the opening ceremony of the 15th Dakar Biennale of Contemporary African Art on Thursday, November 7, he urged cultural stakeholders to utilize digital tools to enrich and disseminate the country’s cultural heritage globally.

"Digital technologies have transformed the cultural value chain, making the cultural economy increasingly digital. Digitalization offers an opportunity to enhance our rich intangible heritage. The national cultural sector must seize and harness the considerable potential offered by digitalization," President Faye stated.

This call to action aligns with the mission of the Biennale—a prominent event that, beyond its artistic focus, aims to place culture at the center of contemporary issues. It also reflects the recommendations from UNESCO's 2018 report, Re-thinking Cultural Policies: Placing Creativity at the Heart of Development, which underscores the transformation of the cultural value chain and highlights the central role of digital technology in the evolving cultural economy.

The implications of this vision for Senegal are substantial. By fully embracing digital technologies, the country could not only preserve and promote its intangible cultural heritage but also enhance its creative economy, generating new job opportunities for youth and women. Digital transformation will facilitate better management of cultural data, archiving, and access to works, paving the way for a redefined role for Senegal on the global cultural stage.

Samira Njoya