The Saudi technology firm wants to expand across Africa, particularly in the Arab region. To achieve this, it is teaming up with strategic partners.

Last week, Saudi-based digital services and solutions provider Elm signed a memorandum of understanding with CyShield, an Egyptian AI and cybersecurity company. 

The MoU, signed at Gitex Global in Dubai, is aimed primarily at promoting the Saudi firm's expansion in Africa, starting with Egypt.

The two parties will need to establish a framework for bilateral cooperation based on common interests, to achieve their respective objectives. According to Majid Al Arifi, official spokesperson and director of marketing at Elm, in addition to expanding its footprint through various partnerships with companies operating in the technology sector, this agreement will enable the company to explore and evaluate opportunities in regional and international markets and to collaborate on the creation of new joint digital ventures.

At Gitex Africa in Marrakech (Morocco) last May and June, Elm signed a partnership with Senegal Numerique, the agency in charge of the management of Senegal’s digital infrastructure, to foster digital inclusion in the country. 

With over 30 million users and 700,000 corporate customers, Elm aims to provide its Egyptian partner with the tools it needs to strengthen its position as a major player in Egypt’s digital transformation landscape.

According to Al Arifi, strengthening Elm's regional partnerships is a key pillar of efforts to ensure a technological infrastructure that supports digital transformation in the Arab region and on the African continent. It also enables companies to deliver services via digital platforms, guaranteeing maximum efficiency and reliability.

Adoni Conrad Quenum